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Is this the guy who also says "Let's throw is out on the porch and see if the cat licks it up" ?

Yes, the ad juror is superficial, indecisive and has no opinions of his own.

They nailed us.

Genuine period Mad Ave argot...not invented for movie.

Interchangeable with, "Let's throw it against the wall and see if it sticks."

This was also the heyday of the ubiquitous "-wise" suffix in advertising, as in "Awareness-wise, the new campaign is boffo."

Hey Russell

Haven't seen it for ages but I remember really enjoying Agency when I was a spotty youth:


Usually, films I remember fondly from long ago turn out to be terrible when viewed later, but who knows? It might be OK.

And as for the "-wise" suffix, you can't beat The Appartment:

"That's the way it crumbles, cookie-wise".

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