I was just chatting yesterday about the power of mistakes. And how the times when things go wrong are great occasions to see the humanity behind a brand. And then, this morning, Rob from ad-pit pointed out this brilliant recall ad from Asda. As Scamp points out, taking a problem and making it a moment where you can feel warmer towards a brand is a great achievement.
And can't you feel the innocent influence in there too?
Brilliantly un-asda.
Posted by: Colman | June 14, 2006 at 01:21 PM
Thanks Russell, I thought it was too good to not post. Especially considering how poor Asda's ads usually are. It gives them a voice they don't yet have in their tv ads, but their competitors all do. (Tesco low price jokey voice, Morrisons friendly local voice, Sainsburys and M+S's quality and variety voice...etc)
Posted by: Rob Mortimer | June 14, 2006 at 09:21 PM
Easily the best ad Asda has ever done. Probably created by the placement team and approved at short notice while the agency creative director was out at lunch and the client marketing director was unreachable at a conference.
Enough of that, now back to the bum-patting mnemonic.
Posted by: neil | June 14, 2006 at 10:15 PM
Lets hope those late-lunching creatives have started a trend!
Posted by: Rob Mortimer | June 14, 2006 at 10:32 PM
I had a similar feeling to, of all brands, Hooters. I don't know if you have been keeping up with the news of the massive fraud that took place with the money FEMA distributed to some hurricane Katrina victims. Well, one such person spent $200 on a bottle of Dom at a Hooters. Yesterday, Hooters presented FEMA with a check for $200. Now that's class.
Posted by: James Wynn | June 16, 2006 at 02:06 PM
perfect copy!
Posted by: dabitch | June 17, 2006 at 11:37 AM