I've just been around and commented on all the Assignment 7 entries (though some of the comments may not have been approved yet). Grant will do the same shortly and then we'll announce the winner.
Two thoughts occur to me:
1. Although there weren't many entries, this stuff was the highest standard ever. Congrats to everyone who did something. Fantastic stuff
2. I was getting a slight suspicion that everyone who entered thought 'the problem with cruises is they're not right for people like me, and the solution is to make them into something I'd like.' Maybe not consciously, but it might have been lurking there. All your solutions were solid, logical and smart but they all basically said cruising needs to be made younger, cooler, more upmarket. This is fair, but I'd like to have seen someone consider some other possibilities. It's important to try and love your existing customers openly and without judgement (how californian?), not always try and convert them into people like you. This is especially worth remembering in a new business pitch because you can guarantee one of your competitors will make this mistake, and if you don't, you're instantly one up. As I've said, I only got hints of this, nothing flagrant, but I just thought I'd mention it.
If you've not visited all the participating blogs you should, they're all well worth your time. More news asap.
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