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I’m merely throwing this out for consideration, or chumming the waters...

...that it’s not just a B+W issue, where on one hand you have 55 year-old CDs in dinosaur agencies and on the other, you have 24 year-old young gun punk CD's who know it all.

There is a third group who knows both worlds and can bridge the gap.

I'm old-school enough to have worked for the 3-martini lunch CD's and their marker pad/easels, and new-skool enough to know I don't want to do it that way.

The holy trinity of Print-TV-Radio has expanded to include so many new possible media outlets to get the message out, how can creatives not be excited?

I am only concerned with one thing: whether the idea is killer or not.

I do not care where or who it comes from in the room. Assistant. Designer. Client. Doesn’t matter.

If it's better than mine, yeah, I'll be pissed because I didn’t think of it first, but I’ll also be the first to say “that’s a great idea.”

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