As you might have noticed, I've been rather enjoying the world cup, there's been drama, joy and decent football. And there seems to have been lots of bad design.
So, while we're working on marking Assignment 7, I thought I'd set Assignment 8.
I'd like you to write a design brief for the 2010 World Cup in South Africa. You decide what that should incude. Logo? Mascot? Opening ceremony? Special stupid rules for Sepp Blatter to suggest?
Why?
1. Because effective communications planners are going to have to learn how to brief design.
2. Because it's football. It's fun.
3. Because The Design Conspiracy have splendidly volunteered to help me mark it, and do some designs to the winning brief. (And that's your fabulous prize.)
Minimal rules and clues this time - but you should know by now what we feel about concision and direction. Deadline, end of July. No file bigger than 3MB. Have at it.
I'm in. I don't have to pay anything, do I?
This should be fun.
-CPJ
Posted by: Clay Parker Jones | July 06, 2006 at 11:35 PM
It's free. Nada. Nothing.
We buy our thinking in bulk and pass the savings on to you.
Posted by: russell | July 06, 2006 at 11:41 PM
What about ideas for marketing it in general, TV, print, etc. Off-limits?
Posted by: makethelogobigger | July 07, 2006 at 06:28 PM
Too late, sadly.
We already have 'a frog jumping over a pork chop', with incidental football.
Posted by: tw | July 10, 2006 at 04:24 PM
Hi, Russell
My boyfried - who does not work with advertising - thinks it´s "an absurd" that I don´t have a portfolio of my own. And now I think it´s really an absurd that I don´t have a record of the things I have done so far.
(he also suggested me to "ask that web teacher of yours")
Well, have you got one? (Do planners have it? Do you think we should?)
I sounds so stupidy to ask you how to do it...
should I write a "case" of every relevant/interesting/loved project?
Posted by: Juliana | July 11, 2006 at 06:37 PM
Hey Russell:
I'd like to start working on the assignments you've been giving out and this would be my first one.
What are the specifics of how I should go about this?
Thanks!
Lee
Posted by: Lee | July 12, 2006 at 08:18 PM
I've put forward a brief, but being a bit techno-lame can't work out how to attach a file - so I've emailed the 'info' address at Design Conspiracy direct.
Posted by: Jonathan Pangu | August 02, 2006 at 11:57 PM