More ads I found in old Look And Learns. They seem so sweet and innocent now. Nothing that would cause huge melt-downs. And you realise that agencies once had to try a lot harder. How do you make an ice-cream delicious in badly reproduced black and white? 
And you just know that now you'd have some photoshopping turning milk into snake. And look at all that copy. You wouldn't get that now.
And I love this. It's a Walkman promotion. Featuring Bernard Cribbens. For the British Turkey Federation. That is very, very random.
I've been meaning for months to post photos of an Olympus ad on the back of New Scientist earlier this year for one of their digital SLRs, which has about as much copy as the Walkman ad above (but no Bernard Cribbins).
By contrast, the ads for the equivalent Canon and Nikon products have a big, arguably "lifestyle", picture, a catchy slogan, and a smaller picture of the actual camera. Hmm.
Anyway, the copy-heavy ad isn't dead yet, but it sticks out like a sore thumb when you see one, and maybe I'll finally post the bloody pictures now.
Posted by: Paul Mison | September 01, 2006 at 01:58 PM