Every now and then the memetics meme pops up in advertising. WCRS were banging on about it last year (are they still?) and Richard's dabbled with it. It's very seductive because it feels like a new and possibily effective science for understanding brands and ideas. And it promises to be an all encompassing science too, not the usual kludge of psychology, anthropology, economics etc that makes up planning. But who knows? Anyway, this talk from Susan Blackmore is a representative introduction, in that she explains it very energetically, but she doesn't quite convince you it's useful.
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