The Guardian Gamesblog points to this absorbing conversation, between Will Wright, creator of Sims etc, who did my favourite presentation ever and Brian Eno, who wrote one of my favourite books ever, and did a bunch of other stuff. They talk a lot about generative creativity and the idea of getting complexity from simple rules, which might be a way of reconcilling the whole 'are brands simple or complex' debate. It made me think about the average Corporate Identity manual; which is a simple set of rules which limits variation and reduces unpredictability. And about a really good creative brief or brand manual; which is a simple set of 'rules' which encourages variation, surprise and unpredictability - but within a broadly 'good/helpful' possibility space.
This seems like a really fun and powerful way to think about growing a brand if you believe in both simple processes and complex, interesting results.
Posted by: Jeffre Jackson | August 24, 2006 at 12:27 PM
one word.
Fractals!!
Posted by: Richard Buchanan | August 24, 2006 at 05:17 PM