Was in a Starbucks in Kansas City this morning and saw this on the blackboard. It reminded me that I'm increasingly convinced of the importance of brand expertise. Expertise feels like a potentially important component of interestingness. In a world where brand size is increasingly un-useful expertise is one of those things where scale really helps. If you're really big and focused on one thing you ought to know a lot about it, and you ought to get a lot of value out of sharing that with people. Especially if you can make the sharing human-sized.
Chalk boards are so much better than printed signs, aren't they?
Posted by: Ben | September 28, 2006 at 03:33 PM
It looks un-corporate doesn't it, as if the people there just decided it would be fun to do. It's personal. And it's feels local. If you go to a Hilton or a Travel lodge or a Pizza Hut they all feel so global.
And I agree with Ben, chalk boards are so cool.
Posted by: Marcus Brown | September 28, 2006 at 03:55 PM
Blackboardlogging is even better.
http://lifeinthemiddle.typepad.co.uk/life_in_the_middle/2006/07/blackboardloggi.html#comments
Posted by: Colman | September 28, 2006 at 06:20 PM
Starbucks?!
Posted by: Jared | September 29, 2006 at 03:26 PM