stupid nila

Of course it would be perfectly laudible and sensible to object to these Nila vans on the ground that they're dumb, crass and sexist. That's obviously true. But it's also worth speculating that they're probably commercially stupid too. Nila are commercial caterers. They sell/distribute food to cafes and stuff. Many of their customers (not too mention many of their staff) are presumably women, and I'd imagine quite a few of them don't find this brand presentation very appealing. Why do people still persist with this kind of rubbish? It's not like lad-mags are doing very well at the moment.

Comments

[MarcusBrown]

It would appear that the marketing managers son has just learnt how to use CorelPaint. Awful.

[tommorton]

And it shows no respect for the food. If you were a buyer, would you think 'quality ingredients' when you saw that? Or is this the catering equivalent of the mechanic's topless calendar?

[Richard Buchanan]

Not just "Big" but "juicy" too!

Maybe they balanced it out with a man in his underpants and some stupid comment about his "lunchbox" i.e "Lets do lunch?"

[Jem]

Surely lads mags are doing v.well just not as well as they have been and then only slightly.
they are hardly in terminal decline.

but yeah. pretty crass stuff.

[Carol]

The model is the owner's girlfriend. Bet you.

[Pete]

Airlines are even persisting with it: -

http://polkadotholes.typepad.com/polkadotholes/2006/09/sky_europe_plas.html

[Ben]

There is another one in the series, I think it's something to do with cheese. Same concept, but with cheese and a blonde girl.

Dreadful.

[sarah]

There are several in the series - I walked past their depot the other day. All were of women - no close-ups of a male crotch with the slogan 'Big juicy sausages!' Funny, that...Seriously, I hate those vans. Whatever misogynistic, maggot dicked twot thought those up should be shot at dawn.