Someone asked me at a conference the other week how to recognise a good idea. I mentioned the criteria for a patent under US law - is it new, non-obvious and useful? (Though, of course, I couldn't remember them all at the time). I think that's a pretty good set of questions to ask yourself when looking at any sort of creative/strategic project. New. Non-obvious. Useful.
(All hail spell with flickr)
Not sure I agree with the obvious bit Russell. I often define a great idea as one that is so obvious you can't believe that no one has thought of it before.
Posted by: Stan Lee | October 09, 2006 at 12:24 AM
Russell,
Spell with Flickr is great but making your own virtual cassette tops it in my books - http://www.says-it.com/cassette/index.php
Posted by: Brett | October 09, 2006 at 06:41 AM