(Sorry, I'm breaking my no-brand-discussion rule here but I think it's worth it.)
John's started writing about brands, business and green/sustainable issues. And he's wondering why there's not much of it going on in the brand/planning axis. He's right to ask. I've been thinking about this myself but have been reluctant to blog about it because I feel, well, under-qualified. These seem such massively complicated issues and I'm reluctant to engage for fear of getting something hugely wrong.
But that's wrong. So we should engage.
So my first act is to point you at Innocent's idea of 'Fast Moving Sustainable Goods' which I read about a while back and has stuck in my head. (So I wrote it on the beach this summer and took a picture.)
And, on an innocent tip, you should listen to Paul's interview with Dan.
(Link to my interview is defunct, which is a shame because it's brilliant.)
Posted by: Colman | December 01, 2006 at 11:00 PM
This year’s One Show College Competition is about “A new way to think about the environment.” It will be interesting to see what ideas students develop as they tackle this issue. Here’s the pdf of the brief:
http://www.enteroneshow.org/images/Education/2007_CC_Brief.pdf
Posted by: Sam Karp | December 02, 2006 at 01:26 AM
oops. sorry paul. now fixed.
Posted by: russell | December 02, 2006 at 09:28 AM
Ben & Jerry's were of course doing the FMSG thang over 15 years ago, but get less press now as i) its not new news, ii) they have been taken over by Unilever. But, talking to their people, they do seem to have protected a lot of their core principles, and are even starting to change Unilever. More on them on this post from last week:
http://wheresthesausage.typepad.com/my_weblog/2006/11/paul_bay_was_th.html
Posted by: David Taylor (brandgym) | December 04, 2006 at 10:36 AM