Here's Richard again. 45 minutes this time. We talked about is planning killing blogging? the importance of not disappearing up our own arses with all this new marketing theory, are we painting a realistic picture of planning? is all this revolutionary planning stuff actually implementable? is new marketing worse than old marketing? what advertising killed in the 90s, the future of the advertising agency, the silliness of the distinction between above-the-line and digital, CDP, the future structure of advertising agencies - creative generalists handing on to specialists, brand ideas, brand slogans, the pointlessness of idea factories, Sky TV, the uncoupling of marketing communications and content, free newspapers, getting seriously long-tail, branded IPTV channels, go beyond TV, MomMeTV, how2kids channel, the polarising of airtime, optimising interruptive TV advertising, ad avoidance, air-conditioning noise.
What's all this coffee morning business? Can I come?
Posted by: Mrs Belmot | December 21, 2006 at 04:09 PM
Hi Russell
I find Richard's views, well, just a bit too twee to swallow,
Posted by: Ambitious | January 10, 2007 at 09:19 AM
Interesting to hear this and I like the debate on what a brand idea/ ideal is and how ads relate.
If brands are about long-term sustained consumer interest and support, then ads are spikes in relationship to create interest bursts.
This has shown to work when the idea is unifying behind the brand - Nike, Just Do It, Honda, The Power of Dreams etc... But when the brand idea is the ad campaign - Pot Noodle, the slag of all snacks... then it's short lived. Isn't it?
Posted by: Clyde McKendrick | July 13, 2007 at 06:28 PM