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I don't know why, but this immediately brings to mind the contrast between "fast & dirty" and "slow & considered".

While the latter will often come across as manufactured artifice in a fast evolving world, the former might just reek of insightful intuiton because, if you're truly invested in what you're doing, fast does not have to mean superficial. Indeed, we all know that over-analysis is more likely to lead to the superficial as the interesting edges are shaved off.

All of this ties in with the research debate that has bubbled along at coffee mornings and elsewhere and the fact that today we can more easily test ideas in the real world, see what works and what doesn't and not worry that it's irreversible.

Borrowing from Mark McGuiness, it's all about what the users think of the "brand" not what the brand thinks of itself.

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