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"We're going to do all the usual creds and stuff"

Feel free, intimidating planner-sphere, to label me an idiot after I ask this question: What does "creds" mean in this case?

Not exactly related to TFQ, so I figured I would ask. Thanks! This one is gonna be fun...can't wait to see the responses.

The credentials of the fictional agency. Its not relevant to the assignment.

finally, a situation analysis........ love it.

oh yay! I'm in - this should be fun

Sorry Clay, inexcusable lapse into jargon there. Just ignore that bit. And thanks Lauren for the explanation.

Yes, thanks!

this one is really going to keep us busy through the week end

another round!! I was looking foward to this!!

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