Oh I honour! I thanking you from my bottom Mr Russell Davies for this question. Can I answer it? It's in shadow! Will there be light! The candle has no wind and I shall working on it!
I think that brand and consummer conected make an double attack to the different charged consummer. This last one receives brand impacts from different channels. One directly from the brand, but the other trough the personal emotion of the other consummer.
PS Isn't this Sacrum Borat?
I see two options.
1) Create brand extension with opposite charge to existing offering - both consumers thus receive personalised brand warmness.
2) Assume oppositely charged consumers will be attracted to each other and sparks will fly, so focus on provision of family pack warmness.
But I'm sure Sacrum will have unifying theory.
Posted by: John Dodds | March 06, 2007 at 09:16 PM
is that malcolm gladwell?
Posted by: ed | March 06, 2007 at 10:30 PM
Oh I honour! I thanking you from my bottom Mr Russell Davies for this question. Can I answer it? It's in shadow! Will there be light! The candle has no wind and I shall working on it!
Updatings when finished.
I am sending you warmness.
Posted by: Sacrum | March 07, 2007 at 05:15 PM
I think that brand and consummer conected make an double attack to the different charged consummer. This last one receives brand impacts from different channels. One directly from the brand, but the other trough the personal emotion of the other consummer.
PS Isn't this Sacrum Borat?
Posted by: Rafakir | March 07, 2007 at 05:58 PM
Hello Rafakir! No, no! My name is Sacrum B.Rown and I am living in Germany.
I send warmness to you.
Sacrum
Posted by: Sacrum | March 07, 2007 at 06:16 PM
Truly Bizarre! Great illustrations though.
Posted by: KB | March 09, 2007 at 12:12 AM
When's the book out Sacrum?
Posted by: Northern Planner | March 09, 2007 at 09:36 AM
I anwering question. I hope it is with correctness.
I send you warmness.
Posted by: Sacrum | March 14, 2007 at 09:08 AM