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As McLuhan explained, the medium is the massage.

Blame the brand!
https://www.dunkindonuts.com/

Or maybe its just visual onomatopoeia ...

No.

3 brands with 3 different fonts

http://www.krispykreme.com/
http://voodoodoughnut.com/
http://www.toppotdoughnuts.com/flash/

My favourite thing about

"Dunkin Donuts"

Is what happens when you simply move the first letter to the end of the first word

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