I like this point. Many brands would do well to act on it. Take perfumes. In such a fragmented market, any perfume brand would surely be delighted with a 1% share. But do any of them do anything that would capture a 1% fan-base and not really appeal to the 99%? No. They all do mass pap.
I like this point. Many brands would do well to act on it. Take perfumes. In such a fragmented market, any perfume brand would surely be delighted with a 1% share. But do any of them do anything that would capture a 1% fan-base and not really appeal to the 99%? No. They all do mass pap.
Posted by: Scamp | December 19, 2007 at 08:46 PM