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Hi Russell

Slight error on the Make: quote, it should be 'If you can't open it, you don't own it'.

Cheers

Craig Smith
O'Reilly
ps Please feel free ditch this comment once the correction is made.

You could have bought a K800i on eBay.

ebay is your answer to everything. But that's true.

But the painted 850 does look great.

Hi

A bit off topic (and the following comment is a bit ranty) but here is a brilliant website / viral you might want to look at.

http://producten.hema.nl/

They have made a brilliant website / viral out of UTILITY / office products.

Another kick in the teeth for those arguing for more 'brand utility' and less creative advertising.

(
- Cadbury's Gorilla: the opposite to 'utilitarian branding'.
- Nick Park's Creature Comfort ads for Heat Electric (UTILITY product)
- The Unison Bear ad (brilliant creative advertising for a trade union)
- modern car ads mostly anti-utilitarian in approach (Skoda making a cake to Julie Andrews singing a song from Sound of Music)
- Guinness (Surfer and other many other Guinness ads) 'opposite to 'brand utility'.

There are some products where 'brand utility' will always kind of never work such as: Guinness, fashion and so on. And yet there are UTILITY / highly technological products (and a trade union) that work brilliantly with creative advertising. And creative advertising is alive and kicking on the internet (Gorilla). And so on.

* Yes to 'brand utility'
* But no to 'more brand utility at the cost of creative advertising.
*And, yes to marrying, more, 'brand utility' with creative advertising.

I recently received a K850i as an upgrade on Orange from my aging but classic K600i. However, the awful buttons, bizarre replacement for a joystick and sluggish software meant I didn't really want to keep the phone. My options were: send it back, or use it for my own personal gain.

So, I swapped it at a phone shop in Wood Green for two brand new phones - a slimline K770i (for me) and a K800i (for my girlfriend).

Also, it's worth noting that you can load standard Sony Ericsson firmware onto any of their phones and get rid of the brand-bloat (and bugs) that operators add in their customised firmware. Google for "debrand sony ericsson" - this is not the same as unlocking a phone but is often done at the same time.

Perhaps some Gorkamorka vehicle decals? Ork logos are always good for modding.

Just don't use any Crimson Fist :)

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