I've had this vague thought that I would try and write an APG paper about what we've been doing at GDS. There's a good story there about applying Account Plannery stuff in other circumstances. But, realisitically, I don't think I'll get time. The doing has to take priority over the sharing.
So, I thought plan B should be writing some stuff here, but I've struggled to know where to start.
That problem has now been solved because the first thing you should do, if you're trying to do any kind of digital / culture change / service delivery / hearts and minds / whatever it is we're doing, thing, is get Emer Coleman to help you.
Like everyone else who's properly interesting it's hard to say exactly what Emer does so let's start with what she is:
The first person I've met who really knows about both 'comms' and social media. She knows how to deal authentically with digitally-native journalists. (That sounds horribly jargony but you know what I mean.)
Someone who actually cares what she's talking about. She won't tell you anything to sell anything. She works on stuff that matters.
Someone who can give people confidence - the confidence to open up their organisations and their data, responsibly and well.
We overlapped too often to agree about everything but, looking back, Emer was always right. Curses.
If you're doing big digital things and you want to nudge the world a little better you should start by talking to Emer.