It's weird to remember it now but for loads of my advertising career I worked on car accounts. Endless focus groups with company car drivers - constantly lying about why they drove the car they did. And they could only ever remember one ad. This one:
(Which, by the way, is just another example of the fact that advertising is not about story-telling, it's about moments)
Then - car planning gold - a series of documentaries called From A to B: Tales of Modern Motoring. Years, campaigns worth of car insights. This one is about reps, it's absolutely briliant. What a world. What people. Mostly vanished now. The other programmes are all good, have a hunt around YouTube for them. Martin Parr shot the book that accompanied the series - that'll give you an idea of the thing.
Nicholas Barker / Martin Parr also made a series about taste and homes called Signs of the Times. Also brilliant.
I really want to make some films like these about the internet and how people use it.