I love it when a plan comes together.
I've heard this story for years - a copywriter was deprived of a credit in D&AD or something and so, in the next ad he thought might win something he inserted his name as the initial letters of each sentence. I never managed to track it down though, so I mentioned it in a Campaign column and Andy from Sell! Sell! sent me this ad from their blog.
The story's all on the blog post, it says RICHARD COOK WROTE THIS. Brilliant. And big thanks to Andy, this is what blogs are for.