Two quotes.
The first from the splendidly clear and focused report mySociety wrote for Parliament.
"Why use the word ‘Digital’?
This review was commissioned to look at online services, which is what we have done. However we are recommending the creation of a new organisation that uses the language of ‘digital’ not ‘online’. Why is this?
The answer is the same as discussed above; the collapse of the internet and ICT services into a single activity. Increasingly, organisations use ‘Digital’ to signify that they have made this transition, and that they understand that there are no remaining computer services of note that will not ultimately be delivered over the internet.
Furthermore, digital is shorthand for ‘we accept the internet values of usability, needs focus and agility’. This is important in a competitive labour market where Parliament has not always been successful in attracting the talent desired."
The second from Mr Brian Eno:
"By naming something you create a difference. You say that this is now real."