Went to Fully Charged Live the other weekend. There was much to notice. But the most immediate and obvious thing was that everything was green and blue. Dozens and dozens of exhibitors and stalls and they were overwhelmingly green and blue. One red one, one yellow one, one purple one. (Good job Ripple). But otherwise - green and blue. (Like an idiot I have very few photos)
This, to me, feels like a sign of how early in the development of these markets we are. Green and blue is everyone's first idea. They've all chosen their colours and built their brands without regard to anyone else. They've done the obvious first thing. Competition will change this.