I've been thinking about this a lot for my Powerpoint remoting project but there are wider lessons for the attention industries anyway: it's the obsessive, experimental, imaginative way the TikTok crowd think about hacking attention.
@brandbosshq The Pope in the Pool method? Absolute genius. It keeps your audience engaged while delivering key information seamlessly. Shout out to @Yasin for such a great video — had to chime in on how effective this is. #StorytellingTips #MarketingStrategy #BrandEngagement #AudienceConnection #ContentCreation ♬ memories - leadwave
A lot of this is still folk wisdom but there are some important differences between this and the previous generation of clickjackers.
- They want you to watch, not click. That's different. And it means there are useful lessons for everyone else who wants you to watch. They're not going to create a Reach clickbaithellscape. (They might be creating a different hellscape but not that one)
- They're sharing. They can't help telling you what they've learned. That's what makes something science rather than alchemy.